 |
 |
| Red, an energetic, warm color, expresses excitement and vitality in this ICI Homes Plantation Oaks model. |
JACKSONVILLE, FLORIDA - The use of color in designing interiors can help create an appealing environment. Color is a powerful force that establishes mood and personality. Color can also influence emotions, and different colors affect people in different ways. Color goes beyond the artistic. Research shows the use of color has psychological aspects.
"I have always been interested in the way people relate to color and the reasons behind it," said Judith Sisler Johnston, president of Sisler Johnston Interior Design and ASID Allied Member. "My master's degree is in psychology and I originally studied this
phenomenon in graduate school. Consider what happens when you walk into a model home, color often plays a role in the emotions we experience as well as the conclusion we draw about preferring one home over another."
Sisler Johnston recently attended workshops on color trends and research at the International Home Furnishings Market. Experts in the field of psychology and color marketing conduct research studies on color associations to learn how different colors affect people as well as the best ways to use color.
 |
|
| Green, a calm, cool color, is refreshing and nurtures relaxation in this Brylen Amelia Park model. |
|
Red is the strongest of all colors and expresses excitement and vitality. Red, as well as orange and yellow, are warm colors. Orange expresses good cheer and joy, while yellow encourages spontaneity and inspires creativity. Green, blue and violet are cool colors. Green is refreshing and enhances concentration, while blue promotes thoughtfulness and relaxation. Violet encourages purpose and intuitive understanding.
Keep in mind each of these colors has many different shades and tints, each with its own distinctive personality. In addition, color associations can be highly personal and may be based on individual experiences or emotions towards a particular color, including childhood memories. Outgoing people may gravitate to bright, lively colors, while conservative individuals may favor subdued, traditional colors. Color preferences can also vary from region to region. The south, for example, is known for its bright and colorful warmth.
 |
| Warm neutrals highlight comfort and sophistication as seen in this Highland Glen model for ICI Homes. |
"The application of color plays a critical role in model home merchandising since it contributes to the emotional response process," Sisler Johnston said. "The effects of color require thoughtful consideration in the design process. A licensed, interior designercan help navigate through the color selection process to most effectively enhance the home environment design."
Sisler Johnston Interior Design of Jacksonville creates award-winning interior designs for the real estate industry, hospitality industry, commercial, and residential clients. The company celebrated its 20th anniversary in 2004.
The Sisler Johnston team of licensed, highly trained and gifted designers successfully creates living spaces from concept through realization throughout the United
States. Judith Sisler Johnston combines experience, knowledge and professionalism to help clients develop their vision while analyzing their design requirements. The company has been recognized with more than 50 industry awards, including Aurora, Laurel and Excel awards.
For more information about Sisler Johnston Interior Design, call (904) 288-0908 or visit the Web site at www.sislerjohnston.com.
|
|
