There are many details builders of new home communities have to consider - the size of lots, the types of products and, most importantly, how to bring buyers to their new homes.

Homebuyers don't visit communities to look at site plans and renderings. They want to see the community and visit a fully furnished model home. For builders, a furnished model home increases traffic and sales.

A well designed, decorated model home has an emotional impact on potential buyers. Homebuyers are buying a home that fits their lifestyle and appeals to their emotions. Ask any Realtor. Homebuyers mentally move in before they buy that house.

In today's competitive marketplace, it adds value to incorporate model merchandising into your homes. Experienced designers will showcase the strengths of your model home designs and distinguish them from the competition. Nevertheless, you want to spend your design dollars wisely.

Selecting a Designer
Consider the designer's skill and experience. A licensed interior designer can take you beyond "decorating" since these professionals must meet rigorous criteria including accredited education and experience.

A licensed interior designer is qualified to change the dimensions of interior space and custom design precisely to your requirements. Their specialized knowledge includes building codes as well as designing space which protects the public's health, safety and welfare.

Review the designer's portfolio and achievements. How many markets is the firm designing in and how deep is their experience with your market?

Ask to see photography of models in the same price range and market segment. If possible, visit other model homes the designer has furnished to see if they communicate "sale ability" as well as classic style.

Consider everything the designer has to offer. Many designers have a wide range of resources, including access to showrooms that are open to the trade only. Check to see if the design firm has their own warehouse and trucks or ask if they buy direct from the manufacturers. You get more value from someone who buys direct and does not have to pay a middleman.

Working with a designer opens doors to top resources. Some designers may be able to negotiate greater value with their suppliers on your behalf. By tapping into their resources, you can end up with better value, quality and style.

Also, check their credit rating (with D&B or Lyons Mercantile) before you give them your money. Ask for proof of insurance. Does their insurance cover all contents in all transport locations and during installation? Does it include workman's comp for all of their employees and their subcontractors working on your site?

The Contract
Read the contract carefully. Every agreement should clearly detail the scope of services required and outline the responsibilities of both the designer and the client. As you review the contract, check to see if the project time sequences are specified and if all services to be performed are identified. Ask, "What is not included" if that is not clearly spelled out. Ask about the installation process and time frame. Find out how long it will take to complete the project.

Working with the Designer
Establish ahead of time how you and the designer will work at each stage of the project. The designer must clearly understand your expectations. Keep informed about the project and discuss any concerns immediately rather than allowing them to accumulate. Open communication is essential so that the building process is not delayed.

The designer's availability is important. Once the work has begun, it is not uncommon for something to happen that requires immediate professional attention. Make sure that your design firm is able to meet this challenge.

Money Saving Techniques
Careful planning can help you avoid unnecessary expenses as well as assure your project has lasting value. Choose a designer with a classic style, yet one who is sensitive to industry trends. If you decide to move the model home in a few years, you will want the furnishings to remain current long enough for a second turn. If you anticipate moving the model, tell the designer in advance so the appropriate pieces (such as a sofa and loveseat instead of a sectional) are selected.

A skilled professional interior designer understands that successful model merchandising yields results for your company. Your model homes should display your products in the most effective way possible and help you maximize your profits.